INSIGHTS

Happy New Year! January is well-known as the month for shaking off the old year, looking forward and deciding how you’re going to take the new year by storm (after finishing off any leftover mince pies and Baileys, of course)!

What a year! With the war in Europe, projected recession, cost-of-living crisis, multiple prime ministers and u-turns, 2022 hasn’t exactly been plain sailing!

Newcastle based specialist marketing agency, Cal Partners, is growing its team with the appointment of Marketing Executive, Marianne Carey.

Technological and digital advances have changed the way clients communicate with businesses. But has this fast-paced online world hindered the basics of customer service? Are we pouring too much effort into the latest digital fads across multiple channels and forgetting to respond? Are we missing simple opportunities like answering the phone or responding to an email or enquiry form quickly?

Back in July, the Government was set to tell small businesses to rein in their spending on marketing to save money and survive the cost-of-living crisis.

How often do you look at your social media bios, if at all? And when did you last update your photo?

Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight.

Clients have increasingly been asking us to use social media and, in particular, LinkedIn as a recruitment tool to help communicate the benefits of working with them and fill current vacancy positions. We are seeing more and more success in our clients’ use of social media when hiring the best talent.

The term ‘metaverse’ has been around for 30 years, believe it or not! But most of us have only heard about it relatively recently and maybe only because Facebook rebranded to Meta in November 2021. The term metaverse refers to a virtual or artificial world that you might access through a virtual reality (VR) headset or special glasses, or on your computer.

Blogging has so many benefits no matter what size your business is - large, small or on your own, blogging is becoming increasingly important to include as part of your marketing strategy. This is especially crucial for the professional services sector - investing the time in blogging can reap huge rewards.