Strategy

As technology advances, it's easy to get caught up in the convenience and efficiency it brings. Artificial Intelligence (AI) is revolutionising every corner of our lives, and as we've seen in many news articles, experts suggest that it may be misused or even threaten jobs.

Newcastle based specialist marketing agency, Cal Partners, is growing its team with the appointment of Marketing Executive, Marianne Carey.

Back in July, the Government was set to tell small businesses to rein in their spending on marketing to save money and survive the cost-of-living crisis.

Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight.