Marketing

More and more people are listening to podcasts, but should your professional services firm jump on the bandwagon and start producing weekly or monthly content?  What message are you trying to serve?  Does it align with your firm’s business and marketing objectives?

So now that everyone is hopping on the video bandwagon, how do you stand out and generate engagement? By adding captions! Yes, captions are essential.  You will have noticed or experienced yourself that videos on social media start with the sound off!

Stand out captions immediately let content consumers know what the video is about.

How should you behave on a professional social media platform?

Recently, a solicitor on LinkedIn asked what exactly people expected from his LinkedIn posts.  Did they want to get to know him as a person?  Did they want to hear about his expertise in the law? Did they want to know about how he runs his business?  He received lots of comments and feedback that he clearly took on board.  His posts since then have been a mix of informal/personal posts, which he said he preferred, as well as business-related posts. More importantly, his authenticity came across through adopting this new approach.

Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.

As your business develops over time, there will inevitably be change.  How often do you sit down and take stock of what the next change might be? 

But what about your clients? Have they changed over time too? And how do you identify who your ideal client is?

In this second update of our LinkedIn series, we will be looking at company pages and how to make the most out of your LinkedIn company page.

If you already have a LinkedIn profile, and are familiar with posting updates and building your network, are you now wondering what else can LinkedIn do for you?

We will be bringing you a series of LinkedIn features that you can use to improve your profile.

Our first update shows you how to receive and provide recommendations.

Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.

2019 has seen a surge in the use of video on social media platforms and it is now a focal point in many marketing strategies.

With smartphones and technology, it has never been easier to create cost-effective videos, and these are a great way of demonstrating a company’s story in an entertaining and engaging style.