Marketing

With the looming deadline for the General Data Protection Regulations (GDPR) now only a couple of months away (25th May 2018), businesses are frantically trying to get their heads around the new legislation. There has been a lot of scaremongering and so many news articles, seminars, presentations and workshops about the new regulations with worrying statistics and consequential fines. It is important to remember that being GDPR compliant can bring so many benefits, not only for your clients and potential clients but also for your business.

New Year for many involves resolutions, change and a fresh start. So now is the ideal time for Professional Services Firms to review and evaluate their marketing priorities, making sure that they are on top of the latest trends and developments.

We’ve set out some key marketing and digital marketing trends for your firm to focus on in 2018.

With many competing pressures such as time, resource, budget and competition in the professional services sector, many firms are missing marketing opportunities and in particular, the value of collaboration.

It can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector. 

How can you make your firm stand out from the competition? Finding a strong differentiator can create competitive advantage but it is not easy to do, especially when there are so many firms offering the same or similar services. Many firms come up with a differentiator but it doesn’t actually differentiate them at all.

Many professional services firms are reluctant to get involved in marketing, implement ‘new ideas’ and are afraid to steer away from traditional behaviours.

Marketing in the professional services sector is nowadays a necessity. Competition is fierce, the market is full, and the younger ones are off setting up on their own.

For years businesses have invested in marketing techniques to ‘make the phone ring’. So why doesn’t it get answered?

Following on from our recent article, ‘Why Professional Services Outsource Marketing’, we’ve continued with 5 more reasons. Professional services firms are now aware that the benefits of outsourcing can be endless. Employing a full team in house can be expensive and sometimes doesn’t provide the same level of expertise and experience.

Today, marketing and business development is an integral part of the professional services strategy and can no longer be dependent on who you know. Many professional services firms outsource marketing for a number of different reasons.