Marketing

With the ever-increasing technological advancements, especially through automation, organisations are risking falling into the trap of presenting themselves as robots rather than humans. Social media, in particular, is flooded with content, making it increasingly difficult to stand out and connect to a target audience. Covid 19 especially has made us more distant than ever, with endless Zoom calls replacing face to face meetings and events, businesses may have started to lose the ‘human touch’ and now is the time to embrace a more personal experience to reconnect with their target audience.

Legal News In Focus recently published our article 'Top Digital Marketing Priorities for Law Firms'. 

Whilst it does take time and effort to boost SEO rankings, you need to have great content to attract prospective clients to your website and keep them there! It makes more sense to invest time in producing great content and achieve results than wasting time on writing poor content and seeing no return.

Today, most people would agree that thriving businesses need to invest in marketing to attract new clients, maintain existing relationships, raise profile and stand out from the crowd.

With 2020 being such an extreme and difficult year, many businesses struggled financially, and marketing may have been the first thing to be cut or stopped.

As much as we aspire to be like a social media influencer, we aren’t all exactly comfortable in front of a camera, especially when we are talking about ourselves. With the ever-increasing digital shift and need to communicate online as well as the pressure to keep ahead of the game and bring our marketing to life, being in front of camera is now a necessity. Creating video content can generate business opportunities as well as build brand awareness, generates social proof and boost search engine optimisation (SEO).

Many small businesses think a CRM software system is just for large organisations, but for a small business, it can be one of the most important systems you can have.

Every small business and particularly the professional services sector relies on client referrals and word of mouth. Client relationships are integral to success and as a business starts to grow, it can become harder to maintain those connections and provide that ‘personal touch’.

“Chartered status is present in most industries and is recognised internationally. It can enable you to stand out from your peers, secure new opportunities as you work your way through your marketing career, and demonstrates you stay up to date and relevant.” Cal Partners celebrates Alison O'Neill gaining Chartered Marketer status.

If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business.

The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.

Professional Services is often seen as a traditional sector, with little place for modern ‘trends’ like social media influencers. But perhaps it’s time to look again.

There is often a lot of debate surrounding email newsletters – Does anyone read them? Is social media a better platform building connections? In fact, email can be a very effective way to connect with your target audience.

Having a mailing list means you have already captured ‘interested’ parties from your target audience and having subscribers means they do want to receive updates from you.