INSIGHTS

Are you back to networking? Tasked with planning company events? With face-to-face events now back in full swing, it can be a little overwhelming if you’re responsible for organising them. 

Incorporating online reviews into your search engine optimisation (SEO) strategy can boost your search engine results page (SERP) ranking, show Google that you’re a trustworthy, experienced business, support your keyword research, and increase traffic to your website.

Online reviews are simply a modern version of ‘word of mouth’, something professional services firms have always relied upon. According to statistics, 93% of people read online reviews before they make a purchase. That makes your business reviews an asset worth building and looking after.

Happy New Year! January is well-known as the month for shaking off the old year, looking forward and deciding how you’re going to take the new year by storm (after finishing off any leftover mince pies and Baileys, of course)!

What a year! With the war in Europe, projected recession, cost-of-living crisis, multiple prime ministers and u-turns, 2022 hasn’t exactly been plain sailing!

Newcastle based specialist marketing agency, Cal Partners, is growing its team with the appointment of Marketing Executive, Marianne Carey.

Technological and digital advances have changed the way clients communicate with businesses. But has this fast-paced online world hindered the basics of customer service? Are we pouring too much effort into the latest digital fads across multiple channels and forgetting to respond? Are we missing simple opportunities like answering the phone or responding to an email or enquiry form quickly?

Back in July, the Government was set to tell small businesses to rein in their spending on marketing to save money and survive the cost-of-living crisis.

How often do you look at your social media bios, if at all? And when did you last update your photo?

Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight.