INSIGHTS

We’ve all done it! Endured the long process of getting a new flashy website and then had the pain of not being able to update it properly as the content management system is not fully accessible or is too difficult or daunting to use. You don’t want to be “that “person who broke the firm’s website.

We all know how time-consuming marketing and keeping your social media up to date can be. Taking any time away from the day job is never stress free. Against that, it’s important to remember that marketing and social media is now an integral part of any professional services business.

New Year for many involves resolutions, change and a fresh start. So now is the ideal time for Professional Services Firms to review and evaluate their marketing priorities, making sure that they are on top of the latest trends and developments.

We’ve set out some key marketing and digital marketing trends for your firm to focus on in 2018.

Having a website that stands out is important in today’s digital world. Being mobile friendly, fully responsive, easy to navigate and well-designed are givens.

The professional services sector has seen a huge shift in the way it markets itself with social media starting to play a key role. As with any marketing activity, strategy is essential - setting and identifying objectives and metrics. We have all seen examples of the wrong use of content, inappropriate tone and inconsistency on a firm’s social media platforms.

With many competing pressures such as time, resource, budget and competition in the professional services sector, many firms are missing marketing opportunities and in particular, the value of collaboration.

It can be a struggle to stand out from the crowd in the ever-growing and competitive professional services sector. 

How can you make your firm stand out from the competition? Finding a strong differentiator can create competitive advantage but it is not easy to do, especially when there are so many firms offering the same or similar services. Many firms come up with a differentiator but it doesn’t actually differentiate them at all.

Many professional services firms are reluctant to get involved in marketing, implement ‘new ideas’ and are afraid to steer away from traditional behaviours.

Marketing in the professional services sector is nowadays a necessity. Competition is fierce, the market is full, and the younger ones are off setting up on their own.

For years businesses have invested in marketing techniques to ‘make the phone ring’. So why doesn’t it get answered?

Following on from our recent article, ‘Why Professional Services Outsource Marketing’, we’ve continued with 5 more reasons. Professional services firms are now aware that the benefits of outsourcing can be endless. Employing a full team in house can be expensive and sometimes doesn’t provide the same level of expertise and experience.