Healthcare Case Studies

Challenge  

• Following the launch of their new website, traffic numbers were low. 
• Keen to build brand and raise profile to a wide ranging B2C and B2B audience 
• Exploring ways to attract the best talent in the region. 
• Wanted to convey the team’s expertise, experience and exceptional service levels to their complex audience. 

What we did 

• We took over the management of the client’s social media channels. 
• We deployed a structured campaign of content generation, scheduling and distribution across each of their platforms. 
• Through regular posting and engagement, built clients following and engagement levels across each platform. 
• Central to the content strategy was using several video interviews with staff members, external stakeholders, clients and their families which were edited and branded. 

Challenge  

• Stalled social media presence impacting brand growth. 
• Needed support for planned launch into new geographic area.
• Two complex and sophisticated target audiences. 

What we did 

• Following a period of audit and research, we took over the management of the client’s social media accounts. 
• Devised a content marketing strategy using a combination of repurposing existing assets as well as exploring new ideas. 
• Prepared “punchy”, easy to understand infographic animations.
• Liaised with existing clients, filmed and edited several testimonial videos.
• Distributed the new content through a combination of consistent scheduling and targeted paid campaigns.
• Liaised closely with the inhouse website development team in relation to the deployment of the new content and additional conversion rate optimisation and SEO opportunities.