A carefully planned marketing strategy is essential for competing in your industry. It will distinguish you from your competitors, attract your ideal clients, and contribute to your business's growth. Your business plan provides a vision of where you want to be, and a well-crafted marketing strategy can help you achieve your goals.
You’ve spent years developing your area of expertise and want to establish yourself as the ‘go-to’ specialist firm or individual. Expert witness work covers wide-ranging but often niche subjects and a well-thought-out marketing strategy can help you stand out from the competition.
Cal Partners has the team to help you achieve this. Working exclusively with professional services businesses, our team understands how expert witnesses and lawyers tick; we can help you raise your profile, grow your client base, and boost your reputation.
What lawyers look for when instructing an expert witness
Lawyers want someone with the right combination of technical experience, academic qualifications, and courtroom skills – so it’s important that you differentiate yourself from the competition. The traditional way of finding an expert witness might be a Google search, an in-house directory, or a word-of-mouth referral. But modern marketing is more than just a website or directory listing.
How it works: an outsourced marketing department for expert witnesses
Social media, public relations (PR), user experience testing (UX) and carefully curated advertising can have a real impact. Using our combined years of expert witness and legal marketing experience, we will work directly with you and your budget to build a marketing strategy that includes both traditional and digital tactics. Having an outsourced marketing partner allows you to get on with the day job without the worry of recruiting or onboarding.
Benefits of hiring Cal Partners as your marketing agency
If you’re looking for marketing support tailored to your expert witness consultancy, focused on your ideal clients, and backed by industry experience and Chartered CIM qualifications, look no further than Cal Partners. We will work with you to develop and execute a bespoke marketing strategy that delivers results.
Get in touch to discover how we can help your business grow, differentiate, and innovate.
FAQs
WHAT IS THE BENEFIT OF A MARKETING STRATEGY FOR EXPERT WITNESSES?
WHAT TACTICS SHOULD MY EXPERT WITNESS PRACTICE USE IN ITS MARKETING?
Marketing for expert witnesses isn't one-size-fits-all; your tactics should align with your business goals and objectives. The most effective strategy utilises various tactics, such as digital marketing, social media, content creation, PR, CRO, and SEO. With any budget size, we can pinpoint the perfect mix so that you can cost-effectively reach your goals.
WHY DO EXPERT WITNESSES OUTSOURCE THEIR MARKETING?
There are many reasons why expert witnesses choose to put their marketing strategy in the hands of an agency like Cal Partners: lack of time, money and experience are just a few. Cal Partners, with its proven in-house and agency marketing experience in the professional services sector, can provide the benefit of a highly skilled team without the cost and administrative burden of employing an in-house department.
WHY IS AN INTEGRATED APPROACH TO MARKETING IMPORTANT TO MY EXPERT WITNESS PRACTICE?
It's crucial to showcase your knowledge across the right online and offline channels to make your brand highly visible. Search engines are constantly updating their algorithms to prioritise experience, expertise, authority and trust (E-E-A-T). By strategically sharing relevant content on social media, your website and third-party sites, search engines will recognise your business and give it a boost. Additionally, attending industry events and networking in person can help further establish your company’s reputation as a leader in the industry.
Marketing Services for Surveyors & Property Professionals
To reach your ideal clients, you need to use the social media platforms they love - such as X (formerly Twitter) and LinkedIn. Explore TikTok or Instagram to reach new audiences and share content creatively. Whatever platforms you choose, remember that consistency and engagement are the keys to a winning social media strategy.
Are you an expert witness looking to amplify your online presence? Our team will create bespoke content that captivates, drives traffic, and strengthens your brand.
Digital marketing isn't just about social media; it covers websites, email, blogs, and pay-per-click (PPC) campaigns. To establish yourself as an industry expert, a meticulously planned and executed online strategy is essential.
We can ensure that search engine optimisation (SEO) is directing leads to your website, and that your blogs, videos, and podcasts reach the right audience.
Your ideal client needs an expert witness and is scouring all channels, online and offline. Consistency in your approach across these touchpoints builds credibility and trust, making your practice the preferred choice.
With our legal marketing background, we can help you create compelling content for blogs, social media, webinars, white papers, animations, and videos.
Public relations (PR) should be a cornerstone of your marketing strategy. Good PR includes digital media and thought leadership pieces. Use it to highlight your expert witness practice, share success stories, and demonstrate expertise.
With our strategic PR efforts, we can help your practice stand out from competitors and attract ideal clients. PR can also enhance your SEO strategy.
Whether it's a quick smartphone clip, an informative animation, a client testimonial, or a compelling case study with an instructing lawyer, videos add depth that text can't match. They are not only effective but also easily shareable on social media and websites.
With our experience in professional services marketing, we help create videos and animations that engage your target audience and enhance your online presence.
To turn website visitors into valuable leads, you need to entice them to ‘learn more,’ ‘register now,’ or ‘download this.’ An effective Conversion Rate Optimisation (CRO) strategy involves user experience (UX) testing to identify what works well and what needs improvement.
We can help ensure that your website performs well and delivers the right results for the right audience.
Partnering with an outsourced marketing team lets you focus on your day job, and properly showcase your expertise through your reports. Let Cal Partners develop and execute a strategy to build your practice's reputation and draw in ideal clients.
Your business success relies on a combination of the right expertise and excellent customer service, but you must also find and retain the right technical and business support professionals.
Promote job opportunities and spotlight employee achievements to persuade great talent. Partner with us to develop an employer brand to attract and retain the best professionals.
Marketing for Professional Services
Cal Partners
The go-to strategic marketing partner for ambitious professional services