A well-thought out marketing strategy is your best tool to compete in your industry. It will set you apart, and help you attract your ideal clients and grow your practice. Your business plan helps you visualise where you want to be, and a marketing strategy can help you get there.
Do you want your firm to stand out from the crowd and attract and retain high-quality clients by deploying an effective, experience-backed marketing strategy? Cal Partners can help.
You can trust us to act as your marketing department, keeping results high and costs low. As CIM Chartered Marketers and former in-house professional services marketing managers and directors, we have the experience and know-how to help you achieve your growth goals.
How it works: your accountancy firm’s outsourced marketing department
If you’re new to your marketing journey, or your practice is just starting out, budgets and time restrictions can make the idea of employing a full-time, in-house marketing function seem like a daunting prospect. An agency like Cal Partners has the experience and proven track record of taking marketing strategies from conception to fruition for accountancy firms like yours.
Outsourcing means you can rest assured that you have a full marketing resource at your fingertips, including experienced professional services marketing directors and managers, for whatever level of investment suits you.
By outsourcing their marketing efforts to us, accountants can focus on serving their clients and running their business. We seamlessly integrate with your in-house resources or relevant suppliers to build an effective team.
Specialised marketing strategies for accounting firms
We help accountants attract new clients and grow their business with proven strategies, including website design, content creation, video, search engine optimisation (SEO), social media management, and conversion marketing.
We understand the unique needs of accounting professionals and tailor our strategies to target the best, most relevant clients for your niche.
Benefits of hiring Cal Partners as your marketing agency
If you’re looking for marketing support that is tailored to your accountancy practice, focuses on your ideal clients and is backed by industry experience and CIM qualifications, look no further than Cal Partners. We will work with you, your management team and any existing suppliers to develop and execute a bespoke marketing strategy that delivers results.
Get in touch with us today.
FAQs
Why does my accountancy firm need a marketing strategy?
What successful marketing tactics should accountants use?
Marketing for accountants isn't one-size-fits-all; your tactics should align to your business goals and objectives. The most effective strategy utilises various tactics like digital marketing, social media, content creation, PR, CRO, and recruitment marketing. Whether you have a big or small budget, we can pinpoint the perfect mix so that you cost-effectively reach your goals.
Why do accountants outsource their marketing?
There are many reasons why accountants choose to put their marketing strategy in the hands of an agency like Cal Partners: lack of time, money and experience are just a few. An agency like Cal Partners, with proven in-house and agency marketing experience in the professional services sector, can provide the benefit of a highly-skilled team without the cost and administrative burden of employing an in-house department.
Why is an integrated approach to marketing important for accountancy professionals?
By being present in the same circles as your clients, both on and offline, you can capture their attention and engage them effectively. Search engines are constantly updating their algorithms to prioritise experience, expertise, authority, and trust (E-E-A-T). By strategically sharing relevant content across social media, your website, third-party sites and at events, search engines will recognise your firm and promote it accordingly. Reach out today and start attracting more clients.
Marketing Agency for Accountants
To be a serious player in your industry and attract ideal clients, you need a solid digital presence. To do this, you need an integrated, consistent digital marketing strategy that covers your website, social media, digital advertising, content creation and digital PR. This approach will showcase how your accountancy practice solves key problems for your audience.
Working in partnership with you, we can ensure that your search engine optimisation (SEO) efforts are directing relevant, quality leads to your website. We can create compelling, optimised social media posts and content such as blogs, videos, podcasts and webinars. If you choose to go down the paid advertising route, we will design targeted pay-per-click (PPC) and social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn that deliver results.
Your accountancy firm's next 'perfect client' is on social media in some capacity. Be it LinkedIn, X (formerly Twitter), Instagram, Facebook or TikTok, and whether they use it for their professional brand or for leisurely personal scrolling, you can harness this audience by meeting them where they are. Being consistent, recognisable, and engaging can help you form a relationship before they even realise they need you.
Whether you’re starting from scratch with social media or want to reinvigorate your current accounts, we can audit your current efforts, set up and grow your firm's following on key platforms, and craft a captivating strategy to build brand trust.
A well-crafted content marketing strategy can be the difference between your ideal client choosing you or your competitor. Your audience seeks the answer to their accountancy struggles online, through recommendations, and on social media. Strong content can provide that answer. Collaborate with partners, colleagues, and clients to craft messages that address specific pain points your service solves.
We can work with you to generate captivating content that transforms into impactful social media posts, blogs, webinars, podcasts, white papers, videos and animations. We can also repurpose existing content as part of your ongoing content strategy.
You probably already have amazing stories about your practice, clients, and expertise that, with some polishing, will make you an attractive prospect to your target audience and potential referrers. To share them effectively, accountants need to integrate a solid public relations (PR) plan fostering relationships with key industry journalists and media outlets.
With our professional services marketing and communications experience, we can help you identify captivating stories, and transform them into a powerful PR strategy to build your reputation, set you apart from competitors, and speak to your ideal clients.
Marketing goes beyond making your accounting firm the first choice for potential clients; it's also about attracting and keeping the best talent to serve those clients and grow the practice. Even established firms can find this challenging.
In a candidate's market, your next top performer is comparing your firm against others. To stand out and attract great talent, leverage your website, social media, videos, and career fairs. Showcase your technical expertise, culture, benefits, clear career progression and industry-leading client work to the right candidates who will help your practice grow.
Accounting content doesn’t need to be static or boring. You can use animation and video content to quickly engage your audience and simplify complex concepts into digestible clips. Comment on current events with your phone, showcase client success stories at their headquarters or enliven a dull tax update with animation or infographic.
Over half of B2B firms find video to be one of their most effective content types for driving leads. Video is essential for making your firm stand out, increasing visibility, and driving website traffic. We can help you identify exciting video and animation content opportunities that bring your vision to life and set you apart from the competition.
A glitzy website might dazzle clients for a short time but if it has not been optimised for conversions, it could actually be working against you. A robust conversion rate optimisation (CRO) strategy transforms visitors into leads by guiding them to fill out a contact form, join mailing lists, or make a call. This can be done by optimising landing pages to make them streamlined and easy to follow, adding clear calls to action (CTAs), showing testimonials and using A/B testing.
By analysing your website's user journeys and experience, we can understand why clients convert or don't and put a strategy in place to ensure higher conversion rates, turning clicks into clients.
Your clients value your accountancy skills, not your marketing abilities. By teaming up with a marketing agency, you can enhance your firm's reputation, attract ideal clients, and recruit and retain top talent, ensuring your competitiveness in your industry.
We collaborate with you, your leadership team, and any existing internal resources you have, working together to refine your brand strategy. We bring fresh perspectives, additional skills, and innovative approaches, leveraging our own experience and professional CIM qualifications.
Marketing for Professional Services
Cal Partners
The go-to strategic marketing partner for ambitious professional services