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It is easy to underestimate the vital role social media plays in the recruitment process, particularly in professional services.  During our own recent experience of hiring a new member of the team, we were surprised by how many candidates, when asked why they applied for the role, responded by saying that they liked what our company was doing on social media.

Featuring in the North East England Chamber Knowledge blog, we explain why it is important to maintain marketing momentum, but also to keep an eye on the constantly evolving marketing tools, tactics and strategies.

When I returned from maternity leave after 9 months, I wasn’t quite sure what to expect in the world of marketing, social media and digital marketing.

Apart from coming back to work and remembering how to write an email (to name but a few basic functions), I was apprehensive about the pace and would change be so great that it’s completely new and different. Would there be more social media platforms, would email marketing end, and would automation define everything?

Many small businesses think a CRM software system is just for large organisations, but for a small business, it can be one of the most important systems you can have.

Every small business and particularly the professional services sector relies on client referrals and word of mouth. Client relationships are integral to success and as a business starts to grow, it can become harder to maintain those connections and provide that ‘personal touch’.

Marketing and business development on and offline are an integral part of a professional services strategy. With social media now a major focus for businesses, it makes sense to combine this with more traditional marketing activities, especially for the promotion of an upcoming event.

Newsjacking is not new. Brands are quick to jump on a big news story, run an advert or post on social media, generating likes and shares and bringing their own name into the spotlight.

Time after time, particularly in the professional services sector, you will read or hear stories about a firm itself - talking about how good they are. Potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.

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