Social Media Marketing

Having worked in professional services marketing for over two years, I have found that these fundamental strands and strategies are universal across all types of professional services marketing. 

We have talked about the importance of professional services firms understanding how to utilise LinkedIn in their marketing strategies for years, and it doesn’t look like we’re about to stop any time soon. 

How do you ensure your message cuts through the noise, speaks directly to your target audience, and converts leads? We take a look at some of the best, most efficient, and cost-effective tactics that law firms can deploy to ensure that they get the most from their marketing strategy.

When the Consumer Duty came into effect in July 2023, City watchdog, The Financial Conduct Authority (FCA) was clear about setting “higher and clearer standards of consumer protection across financial services” and requiring firms to “put their customers’ needs first.” Firms must “act to deliver good outcomes for retail customers”, offering real peace of mind to investors.

This focus on customers’ needs and outcomes has a lot in common with marketing your financial advice business! Let’s look at this in more detail.

Expert witnesses are independent specialists whose job is to help courts and tribunals understand complex or technical evidence on a particular subject. Experts can appear in criminal, civil, family and disciplinary matters, where the evidence can be wide-ranging - from pest control to paediatrics, accountancy to air pollution, forensic science to foliage.

Finding the right balance between the day job and dedicating time to marketing can be difficult without even considering how much it will all cost, but building strong brand awareness is crucial for growth. In today's digital world, surveyors can access various cost-effective tools to enhance their marketing.

Marianne lists the key trends that successful accountancy firms are implementing in their marketing strategies and how you can harness them for your firm.

Google’s E-A-T framework, which sets out how it evaluates online content for search rankings, has received an update. Another E has been added – this time for ‘experience’. Find out what it means for Professional Services businesses.

Happy New Year! How is it 2024 already?

As we prepare for another year and the inevitable fast-paced way of life, professional services marketing is certainly no different! We have seen a significant shift in the technological and digital advancements in how we market and communicate with clients, prospects, and potential new talent - it can sometimes be a challenge to keep up!

Alison looks back at some of the key marketing trends from 2023, exploring topics such as artificial intelligence (AI), recruitment marketing, social proof and Google rankings, and wonders if you have all your baubles in a row for 2024.